Plymouth College of Art, Campaign
As part of our ongoing relationship with Plymouth College of Art, YCN Studio was briefed to create an integrated campaign attracting prospective undergraduates to apply to PCA.
During visits to the college we became inspired by the energy at play, actively encouraged through the provision of exceptional physical facilities. Every student brings their own energy to PCA and has the freedom to do almost anything with it.
We worked with producer William Teddy at Agile to create a film capturing the campaign message, directed by Pip who also shot stills for the poster campaign. We also worked closely with 33Seconds to launch the campaign online and prompt social debate around the decline of physical facilities in our UK Art Schools.